One Toy, One Tree

We believe that everyone plays a part in building a sustainable future, so we plant a tree for every toy sold. 

Light cascades through trees

Our mission has a few facets: 

  1. Provide great play experiences through open ended, non-prescriptive toys

  2. Slow the cycle of purchasing cheap toys that quickly find their way into landfills

  3. Investing back in our environment, offsetting the carbon footprint of manufacturing and shipping our products

Our trees are planted by the U.S. Forest Service whom we support through ongoing donations. The Forest Service selects the highest impact locations, so our trees have a great impact on our environment.